SEO for real estate
Have your project show up when someone searches where to live or invest in your area — SEO for real estate developers in Ecuador.
Buying a home or a commercial space starts months earlier, on Google: "apartments in Samborondón", "projects on the coast highway", "retail space north Guayaquil". The developer who shows up in those searches captures the lead while the decision is still forming; the one who doesn’t pays for every contact on portals and social. SEO for real estate positions your projects and brand at that moment. It’s ground we know: we’ve worked on the identity and presence of projects like Minutocorp’s, Almax 2 and La Arboleda.
What's included
- Positioning by project and by area: "apartments in [area]", "project on [highway]", etc.
- Project pages optimized for search and conversion (qualified lead capture).
- Local SEO for sales rooms and showrooms: Google business profile and reviews.
- Real-estate structured data to stand out in results and in AI answers.
- Area content that captures the buyer researching before deciding where to live or invest.
- Per-project lead measurement — not just traffic, but contacts and booked visits.
Who it's for
- Builders and developers with residential or commercial projects in presale or sale.
- Real-estate firms that today depend on portals and pay dearly for each lead.
- Projects with a physical sales room that need to appear on the map and in their area’s searches.
How we work
- Flash Diagnostic: what your ideal buyer searches and who shows up today.
- Search map by project and area, prioritized by sales stage.
- Execution: project pages, sales-room local SEO and area content.
- Per-project lead measurement and adjustment based on which searches bring real buyers.
How we quote
We quote by number of projects and each area’s competition: a single presale project isn’t a multi-project portfolio. We start with a Flash Diagnostic and give you a plan by sales stage with a clear monthly retainer. SEO usually lowers your cost per lead versus what you pay portals today.
Stack & tools
Google Search Console · Google Business Profile · Looker Studio · Schema.org
Related case studies
FAQ
Isn’t listing on real-estate portals enough?
Portals help, but there you compete head-to-head with everyone and pay per lead. Your own site ranked on Google captures the buyer before they reach the portal, with your brand and no per-contact commission. Ideally you have both: portal for volume, own SEO for margin and control.
Does SEO help a project that sells in months?
Yes, because the buyer researches for months before deciding. Starting SEO in presale gets the project appearing right when people build their shortlist. For immediate-launch projects we combine it with local SEO and ads while organic matures.
Do you work the sales room on Google Maps?
Yes. We optimize the sales room’s Google business profile and build reviews with Tapstar, so you appear in the local pack when someone searches projects in your area.
Ready to start?
Free 30-minute Flash Diagnostic. We tell you what to fix first and what can wait.