MINUTOCORP

Minutocorp started with a single project and became one of the most important construction and real-estate companies in Guayas. From 2017 to 2021 we were its brand, technology and content partner: we defined the visual identity and style system the company and its projects still maintain today, and produced the content behind its flagship developments — Almax 2 and Almax 3 in Guayaquil, and La Arboleda in Quevedo. We shot a drone-led institutional film touring the company’s projects and designed a brochure with transparent overlays that showed, in a single gesture, where Minutocorp stood and the scale it was reaching for.

The challenge

A construction company scaling from a single project to a portfolio needs a brand that grows with it, content that sells preconstruction online, and tech infrastructure that supports site and office operations at once.

What we did

• Full rebrand — identity, logo, visual system — designed to scale across multiple projects without losing coherence.
• Drone-led institutional film: aerial tour through every project the company had been part of, cut as a corporate presentation piece.
• Corporate brochure with transparent overlays: pages stacked to show the real track record and, on top of it, the scale the company was aiming for — one piece that said where they were and where they were headed in the same gesture.
• Per-project preconstruction content production: renders, copy, spec sheets and digital presence.
• Technology infrastructure connecting site, office and sales: email, files, comms, support.
• Flagship projects shipped: Almax 2 and Almax 3 (Guayaquil) and La Arboleda (residential, Quevedo).

Results

• The identity and visual system we defined in 2017 are still in use almost a decade later — the brand kept them even after our engagement ended in 2021.
• Minutocorp grew into one of the recognized names of the sector in Guayas.
• Almax 2, Almax 3 and La Arboleda leaned on the content and digital presence we produced for their preconstruction sales.