SEO for ecommerce
Get your products and categories ranking on Google and Google Shopping — and ready for AI-assisted buying.
An online store lives or dies by the traffic that arrives on its own. Ads bring sales while you pay; SEO builds a flow of buyers that doesn’t switch off. SEO for ecommerce orders your store’s structure, ranks your categories and product pages on Google and Google Shopping, and gets your data ready for the next step: AI-agent-assisted buying. It’s the work we do for stores like Aliben and for our own platform, Tapstar.
What's included
- Store architecture: categories, filters and URLs designed to rank and to scale.
- Product-page and category-page SEO — where organic sales actually happen.
- Product structured data (schema.org Product/Offer): price, stock and reviews in results.
- Google Merchant Center feed for Shopping and AI surfaces.
- Ecommerce technical handling: pagination, facets, canonicals and speed (Core Web Vitals).
- SEO revenue measurement — organic traffic attributed to sales, not just visits.
Who it's for
- Online stores that depend on ads and want an organic channel that doesn’t switch off.
- Ecommerce with large catalogs where structure and data are messy.
- Brands selling online that want to be ready for AI-assisted buying.
How we work
- Flash Diagnostic: store technical health, catalog state and organic opportunities.
- Architecture and data fixes first — the base everything else ranks on.
- Execution: categories, product pages, structured data and Merchant Center feed.
- Organic revenue measurement and adjustment toward the best-selling categories.
How we quote
We quote by catalog size and the store’s technical state: 50 tidy products isn’t 5,000 messy ones. After the Flash Diagnostic we give you a plan with a monthly retainer, and if you also want to prepare the catalog for AI agents, we combine it with our agentic commerce service.
Stack & tools
Google Search Console · Merchant Center · Looker Studio · Schema.org
Related case studies
FAQ
SEO or ads for my store?
Both, in different roles. Ads give immediate sales but you stop selling when you stop paying. SEO takes longer to start but builds an asset: traffic that arrives on its own, month over month, lowering your acquisition cost. Ideally use ads for the urgent and SEO for the sustainable.
Rank product pages or category pages?
Both, but categories are usually the bigger organic engine: they capture broad searches ("men’s leather shoes") better than a single product page. We work both with structured data to appear with price and reviews in results.
Does this get me ready for AI buying?
It’s the base. A catalog with structured data and a correct feed already positions you in Google Shopping and AI answers today; and it’s exactly what an agent needs to find and recommend you tomorrow. That next step we handle under agentic commerce.
Ready to start?
Free 30-minute Flash Diagnostic. We tell you what to fix first and what can wait.