SEO for clinics & medical practices
Have the patient find you when they search your specialty in your city — SEO for clinics and practices, with reviews and WhatsApp booking.
The search for a doctor or clinic almost always starts on Google: "dermatologist in Guayaquil", "dental clinic near me", "laser hair removal in Guayaquil". The patient compares, reads reviews and books over WhatsApp — all before the first call. SEO for clinics and practices puts you in that moment, and does it right: health is sensitive content for Google (YMYL), so it demands real experience, medical authorship and trust. It’s the work we did with Suave Depilación Láser, which went from no website to Google’s top 3 for its primary search.
What's included
- Research of searches by specialty, city and the symptoms patients actually type.
- E-E-A-T content: physician authorship, review and sources — key in health, which Google treats as YMYL.
- Medical structured data (MedicalClinic, Physician) to stand out in results and AI answers.
- Reputation and reviews with Tapstar — decisive when a patient chooses who to trust with their health.
- Local SEO per location and per specialty for clinics with multiple sites.
- Integrated WhatsApp appointment capture (with Nano or Dash): from click to booked visit.
Who it's for
- Clinics and practices — medical, dental, dermatology, aesthetics and more — that rely on referrals.
- Specialists who want patients to find them by their specialty and city.
- Multi-location clinics that need to order their presence by site and by service.
How we work
- Flash Diagnostic: what your patients search and who shows up today.
- Per-specialty, per-site plan with E-E-A-T and medical structured data from the ground up.
- Execution: physician-authored content, reviews with Tapstar and WhatsApp appointment capture.
- Measuring what matters: booked appointments, not just site visits.
Health is YMYL: why medical SEO is different
Google classifies health information as YMYL ("Your Money or Your Life") and holds it to a higher bar: E-E-A-T (experience, expertise, authoritativeness, trust). In practice that means content needs real physician authorship, review and backing — not generic text. Most agencies don’t work at that level; we do, because in health, publishing lightly doesn’t just fail to rank — it can do harm.
From click to appointment
Ranking is half of it. In health, patients choose on reviews and book over WhatsApp. So we connect SEO with Tapstar (real reviews that win the click) and WhatsApp booking via Nano or Dash (from click to booked appointment). And since you handle patient data, we do it with LOPDP compliance in mind. It’s the full funnel — search, trust, book — under one vendor.
How we quote
We quote by the number of specialties and sites and your city’s competition. In health, physician-authored content takes more care, so we start with a free Flash Diagnostic to understand your case and give you a plan with a clear monthly retainer.
Stack & tools
Google Search Console · Tapstar · Schema.org (MedicalClinic) · Looker Studio
Related case studies
FAQ
Why is medical SEO different from normal SEO?
Because Google treats health as YMYL and demands E-E-A-T: physician authorship, review and sources. A generic "10 tips" article won’t rank in health and can backfire. We build content backed by the professional, which is exactly what Google rewards in this category.
How do I get more patient reviews?
With Tapstar: NFC cards the patient taps with their phone to leave a Google review in seconds, no app. In health, reviews weigh heavily on the decision, so it’s central to the work — always respecting patient privacy.
Do you help turn the search into an appointment?
Yes, that’s the point. We connect SEO with WhatsApp booking (Nano or Dash) so the patient goes from a Google result to a booked appointment without friction — handling their data with LOPDP compliance.
Ready to start?
Flash Diagnostic: a free 15-minute virtual consult. You tell us your situation and we tell you what to prioritize.