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Case study · Aesthetics

SUAVE DEPILACIÓN LÁSER

From no website to the local top 3 for laser hair removal in Guayaquil

Top 3
local in Guayaquil
Desde cero
they had no website

Suave Depilación Láser had no website and didn’t appear on Google when its clients searched for laser hair removal in Guayaquil — exactly where the choice of clinic is made. We started from scratch: we built its website, implemented Tapstar for its reviews and worked its local SEO until it reached the local top 3 on the map for its primary search.

The challenge

In aesthetic services, almost every new client starts on Google or the map: "laser hair removal near me", "laser hair removal in Guayaquil". With no website and absent from the local pack, Suave simply didn’t exist for that person — however good the service. It relied on referrals and social, with no owned channel working on its own.

What we did

  • A brand-new website from scratch: fast, clear and built to rank from day one.
  • Research of clients’ real searches by intent: treatment + area.
  • Google Business Profile optimization and NAP consistency for the local pack.
  • Tapstar implemented to generate real Google reviews — signal and trust that weigh in the map.
  • On-page and content focused on laser hair removal in Guayaquil and its primary terms.

Results

  • From no website and no Google presence to the local top 3 for its primary keyword.
  • Real reviews growing steadily with Tapstar.
  • An owned acquisition channel that brings clients and doesn’t switch off when ads are paused.
Sitio web · SEO local · Tapstar · Depilación láser · Guayaquil
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