INDUSTRIAS UNIDAS · IDEAL

Industrias Unidas C.ía. Ltda. — known across Ecuador for its Ideal brand — manufactures paper, cardboard, notebooks, journals, planners and school supplies from Guayaquil. They needed a site that worked as a corporate calling card plus a browseable catalog that organized a wide, seasonal product line so distributors, wholesalers and corporate buyers could quickly find the SKU they were after.

The challenge

Ideal’s catalog is broad and seasonal: the school season concentrates demand and adds delivery pressure. The site had to serve two audiences — the corporate buyer who wants industrial solvency and the wholesale distributor who wants availability and quick reference — without either losing out.

What we did

• Institutional site with company, Ideal brand, manufacturing capabilities and sales-contact sections — designed to convey track record and industrial volume.
• Product catalog by line (notebooks, journals, planners, school supplies, cardboard, paper) with per-SKU spec sheets.
• SEO architecture so each line and product indexes individually — buyers search for "Ideal notebooks" or "planners Guayaquil", not the legal entity name.
• Official downloads section: spec sheets, sell sheets and distributor materials.

Results

• The online catalog replaced the dependency on loose PDFs floating around in email.
• Each product indexes by name and category — SEO captures both Ideal-brand searches and school-category queries.
• The site is still live years after delivery, sustaining digital presence across successive school seasons.