CORLAPROD

CORLAPROD processes export shrimp for buyers across Asia, Europe and North America — but had no website at all. We built a bilingual presence from scratch — elegant, fast — that answers ahead of time the questions a broker asks before reaching out, and connects directly with the commercial team when the moment comes.

The challenge

With no website, every commercial conversation started from scratch. International brokers shortlist online — and if the plant can’t be found, it never enters the conversation. We had to build a digital presence that conveys world-class trust without needing a first call.

What we did

• Elegant, fast bilingual ES/EN site, optimized for technical SEO and built to answer the questions a broker actually asks before requesting a quote.
• Blind specs for brokers: per-presentation spec sheets without plant branding — brokers share them directly with their clients while keeping control of the relationship.
• WhatsApp as the primary contact channel: immediate response from the commercial team, video tour on demand to confirm capacity and build a closer relationship with the buyer.
• Suppliers page: local producers understand purchase terms and register their harvest directly, with no initial calls.

Results

• Qualified broker inquiries multiplied 3× within the first six months.
• International traffic grew 62%, with visits from the US, Spain, China and Vietnam.
• Brokers and suppliers arrive at the commercial team with prior context — no email lost in spam, no cold first calls.