Case study · Agriculture
CHEMIE ECUADOR
Bilingual site with interactive catalog and SEO
×4
SEO traffic
+38%
field leads
CHEMIE Ecuador develops bio-compatible agricultural inputs — lower-impact alternatives competing against traditional agrochemicals. Their challenge wasn’t the product: field technicians, distributors and international importers simply couldn’t find them.
The challenge
The category is technical and purchase decisions go through agronomists who research on Google and, increasingly, ask AI tools — half those queries are in English. CHEMIE showed up in neither.
What we did
- Strategy before design: we defined the audiences (local agronomist, distributor, importer) and the path each one takes from research to quote.
- Bilingual ES/EN site with full content parity — no machine translation, no orphan EN pages.
- Interactive catalog filterable by crop, pest and active ingredient, with spec sheets that index individually.
- Technical SEO plus AI-search optimization (ChatGPT, Perplexity, Gemini) on top of real agronomic content.
Results
- Qualified traffic multiplied 4× in a year, with 30% coming from English-language searches.
- Field-originated leads grew 38%; importers started arriving directly without intermediaries.
- Spec sheets now get cited in AI-search answers for niche queries.
Does your company need something like this? Start with a free audit.
Audit my site →